![]() But choosing the best high-carb foods is crucial, however, as not all carbs are created equal. ![]() Carbs also provide less than half the number of calories per gram compared to fat, making them a viable macronutrient for weight loss diets. Despite the bad reputation that they get from those individuals following a low-carb diet, such as Keto, Paleo, and the latest fad, the carnivore diet, many nutritionists, dietitians, and medical professionals believe that the right carbohydrates can - and should - be part of a healthy, well-balanced diet.Ĭarbohydrates provide energy to the cells in your body, especially during long and grueling training sessions, and fiber can help aid digestion and bowel regularity. We couldn’t be more excited about the opportunity ahead of us.”Ĭarbs are healthy. “We’re pushing 10 percent with a hot summer coming. “No one has ever been 1 percent share,” Fedele said. The brand achieved success by innovating and will continue to innovate. BodyArmor, however, has experienced five straight years of triple-digit growth. Prior to the brand, few entries into the segment ever pushed the big brands like Gatorade and Powerade in market share. While Coca Cola currently has a path toward full ownership in the future, Fedele said the BodyArmor team is focused on the bright opportunities that lie ahead. Athletes shouldn’t be forced to drink the drink their fathers drank.” BodyArmor “Athletes today care about what they’re putting in their bodies and deserve a better sports drink. “We want to leverage our athlete partners,” Fedele said. BodyArmor Lyte comes in five flavors, including Coconut and Blueberry Pomegranate.Īlong with Trout and Luck, there’s a whole stable of prime athletes, like the Houston Rockets guard James Harden, Mookie Betts of the Boston Red Sox, and U.S. ![]() While not a colorful line of drinks, BodyArmor comes in 11 flavors including Knockout Punch, Mixed Berry, Pineapple Coconut, and Orange Mango. The beverages are also packed with vitamins, including 200-percent of daily requirements of Vitamin C. So we introduced a more progressive, better-for-you option.”įedele highlighted that the drinks are made with natural flavors and sweeteners, use potassium electrolytes instead of sodium, and are made with 10-percent coconut water. It’s the same old neon artificial colors, high sodium beverages. “When you think about the sports drinks that out there until BodyArmor came, there was no real innovation in sports drinks. “Athletes have evolved, sports have evolved, and technology has evolved,” he said. The association with the NCAA provides the brand with an entry to many amateur athletes.įedele said BodyArmor is taking advantage of a relatively stagnant sports drink segment. The marketing side for BodyArmor, in its role as “official sports drink,” includes the UFC and 90 (yes, 90) NCAA championships, like the men’s basketball tournament and Frozen Four.
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